Energizer Ultimate Child Shield
Most parents have no idea that a coin lithium battery can cause life-threatening internal burns if swallowed by a child. Hidden inside everyday devices like remotes, toys, and key fobs, the risk is both serious and largely invisible.
When Energizer created Ultimate Child Shield™ — the world's only coin lithium battery designed to help prevent ingestion burns — we saw an opportunity to do more than launch a product. We could educate parents about a danger they didn't know existed. Rather than explain the innovation through technical specs, we brought it to life through conversations with real parents, capturing their honest reactions to a simple question: if there was a battery designed to better protect your child, why wouldn't you choose it?
Trade Sizzle Video
Alongside the consumer facing campaign, we created a trade film to help introduce the innovation to retailers. The story was told through a child’s perspective, using their curiosity and voice to illustrate the risks of coin lithium batteries. The approach helped turn a technical breakthrough into a human story and give retailers a more compelling reason to support the launch.