It's good not to be home,
Hyatt Regency.
With many hotels wanting to be their guest's home away from home, Hyatt Regency wanted to do something different and embrace the freedom of traveling and leaving routine behind.
Sometimes, there's nothing like being away.
We came up with a line and a global integrated campaign - the largest campaign in the brand's history - to show guests that, sometimes, it's good not to be home.
Created at Pereira & O'Dell with:
Leila Moussaoui (art director)
Amy Travis (senior copywriter)
Ryan Rolland (senior art director)
Elaine Cox (creative director)
Jonathan Woytek (executive creative director)