Every day, we all have the opportunity to make someone else’s day better or worse. From the conversations we have in person to the comments we leave online, we always have the choice to decide which impact we want to make. Because Of You wants to remind teenagers of the power their actions have and inspire them to create an environment that’s more inclusive and empathetic.
To bring this campaign to life, we teamed up with Adolescent and two of their young directors. You can read more about the project here.
Ad Council - Honest Yearbook
Ad Council - Because of You
Custom Twitter Emoji
The Gift Rapper
THE GIFT RAPPER
StubHub makes it easy to get fans of all types to the events they love. But this holiday season, they wanted to make the experience of ticket-getting and gifting fun, personal and memorable. We combined the power of hip hop and artificial intelligence to create a new way to gift wrap tickets: the Gift Rapper.
We asked a series of seemingly simple questions to start, but behind the scenes, an AI was churning a dynamically-generated rap (written and performed by Guinness record setter MC Murs). Because a gift it’s not a gift until it’s rapped!
The Gift Rapper Promo Video
StubHub Gift Rapper - Sample
And we also surprised customers in-store, with Rev Run rapping about their tickets.
The Boardwalk Store
Havaianas, the famous Brazilian flip-flop brand, needed to raise awareness of their product in the U.S. and showcase how their sandals can be worn not only at the beach, but from day to night. To invite everyone to try Havaianas and, literally, step into summer, we enlisted street artist Buff Monster and created a shoppable boardwalk in Venice Beach.
Using Google Vision A.I. technology, consumers could aim their phone's cameras at the mural's different patterns to shop products with their respective themes. The site not only took them to the point-of-purchase, it also offered styling tips from celebrity stylist Tara Swennen.
Havaianas - The Boardwalk Store
Tell a girl to run - for office. Women are 51% of the U.S. population yet hold only 22% of elected offices in the United States. We can change this by telling girls they can lead.
Ignite - We All Belong Here
Tweeted by Hillary
Ikea in Swedish
If you have ever been to an Ikea store (and you are not Swedish) you know the feeling of being clueless about the right way to pronounce their product names. So we decided to help the rest of the world by showing how a Swede says all those complicated words.
At a time when the immigration debate is at a fever pitch and immigrants are framed by statistics and policy discussions, Welcoming America wanted to create an emotional, humanizing connection to what is too often a “faceless” and polarizing issue. We set forth to show stories that connect the viewer with real people and their immigration experience, showing how America is enriched by different cultures, different colors and different voices.
Portrait of a Dreamer is the story of Fidencio Fifeld-Perez, an undocumented artist who comes to the US at age seven. Through his curiosity about the actual route he took to come to America, Fidencio developed a passion for working with maps as part of the medium for his expression. In the film, we see a glimpse of Fidencio’s experience as a DACA Dreamer who decided to complete the iconic George Washington Athenaeum portrait on the dollar bill.
In United Voices, Natalie Ringsmuth, founder of #unitecloud, shares her vision for uniting a town that is divided by ethnicity, religion, and immigration. In St. Cloud Minnesota, Natalie works with individual immigrants in her community to find common ground through sharing stories that unite people in their common experiences.
With many hotels wanting to be their guest's home away from home, Hyatt Regency wanted to do something different and embrace the freedom of traveling and leaving routine behind.
We came up with a line and a global integrated campaign - the largest campaign in the brand's history - to show guests that, sometimes, it's good not to be home.
Social - Elevator Selfies
Partnership with Comedy Central
Comedians Help Hyatt Regency Guests Experience Why It's Good Not to Be Home
Pitch it to Win it - Partnership with Fast Company
There's a lot that goes into making the devices we rely on every day that we don't know about. Like the fact that some of the minerals used to make our cellphones, laptops and videogames come from mines in the Congo, where more than 5.4 million people have died because of a conflict over mineral resources.
To make people aware of that and of the efforts that Intel is making to create a Conflict Free supply chain, we decided to target people who review gadgets for a living: Youtube Unboxers.
They know everything about tech, but do they know where the materials used to make their tech come from?
Conflict Free Case Study
Linus Tech Tips
Joanne Tech Lover
Pantene - Showerglass
Showers account for nearly 17% of all household water usage and last, on average, about 10 minutes.
In order to make people cut their shower time to five minutes instead of the usual ten, we equipped shampoo bottles with an hourglass. Simply flip over the shampoo bottle with the ShowerGlass to know when you should end your shower.
Every plastic bottle in your bathroom dreams of a better life.
These spots, created for Keep America Beautiful in partnership with The Ad Council and sponsored by Unilever, personify the products' dream of being recycled into something new.
Purex Crystals Scentsplash leaves your clothes smelling so good no one can resist. Not even nature.
Moms always know everything. At least they think they do. As part of "The Toughest Critic" campaign, we created this spot to launch Purex Powershot, a detergent that takes out the guesswork of measuring.
Magazine readers know there’s a great difference between reading content curated by their favorite publications and the articles that everyone can read online for free. Since most magazines already have their digital versions, how can Condé Nast keep differentiating itself from other publishers?