Every day, we all have the opportunity to make someone else’s day better or worse. From the conversations we have in person to the comments we leave online, we always have the choice to decide which impact we want to make. Because Of You wants to remind teenagers of the power their actions have and inspire them to create an environment that’s more inclusive and empathetic.
To bring this campaign to life, we teamed up with Adolescent and two of their young directors. You can read more about the project and how it was brought to life here.
Ad Council - Honest Yearbook
Ad Council - Because of You
Custom Twitter Emoji
With many hotels wanting to be their guest's home away from home, Hyatt Regency wanted to do something different and embrace the freedom of traveling and leaving routine behind.
We came up with a line and a global integrated campaign - the largest campaign in the brand's history - to show guests that, sometimes, it's good not to be home.
Social - Elevator Selfies
Partnership with Comedy Central
Comedians Help Hyatt Regency Guests Experience Why It's Good Not to Be Home
Pitch it to Win it - Partnership with Fast Company
Tell a girl to run - for office. Women are 51% of the U.S. population yet hold only 22% of elected offices in the United States. We can change this by telling girls they can lead.
Ignite - We All Belong Here
Tweeted by Hillary
Intel - Conflict Free
There's a lot that goes into making the devices we rely on every day that we don't know about. Like the fact that some of the minerals used to make our cellphones, laptops and videogames come from mines in the Congo, where more than 5.4 million people have died because of a conflict over mineral resources.
To make people aware of that and of the efforts that Intel is making to create a Conflict Free supply chain, we decided to target people who review gadgets for a living: Youtube Unboxers.
They know everything about tech, but do they know where the materials used to make their tech come from?
Conflict Free Case Study
Linus Tech Tips
Joanne Tech Lover
Ikea in Swedish
If you have ever been to an Ikea store (and you are not Swedish) you know the feeling of being clueless about the right way to pronounce their product names. So we decided to help the rest of the world by showing how a Swede says all those complicated words.
Showers account for nearly 17% of all household water usage and last, on average, about 10 minutes.
In order to make people cut their shower time to five minutes instead of the usual ten, we equipped shampoo bottles with an hourglass. Simply flip over the shampoo bottle with the ShowerGlass to know when you should end your shower.
Magazine readers know there’s a great difference between reading content curated by their favorite publications and the articles that everyone can read online for free. Since most magazines already have their digital versions, how can Condé Nast keep differentiating itself from other publishers?
Condé Nast – Editorialist
Purex Crystals Scentsplash leaves your clothes smelling so good no one can resist. Not even nature.
Moms always know everything. At least they think they do. As part of "The Toughest Critic" campaign, we created this spot to launch Purex Powershot, a detergent that takes out the guesswork of measuring.