There's a lot that goes into making the devices we rely on every day that we don't know about. Like the fact that some of the minerals used to make our cellphones, laptops and videogames come from mines in the Congo, where more than 5.4 million people have died because of a conflict over mineral resources.
To make people aware of that and of the efforts that Intel is making to create a Conflict Free supply chain, we decided to target people who review gadgets for a living: Youtube Unboxers.
They know everything about tech, but do they know where the materials used to make their tech come from?
Mystery Unboxing | Intel
Linus Tech Tips
Joanne Tech Lover
Ikea in Swedish
If you have ever been to an Ikea store (and you are not Swedish) you know the feeling of being clueless about the right way to pronounce their product names. So we decided to help the rest of the world by showing how a Swede says all those complicated words.
Magazine readers know there’s a great difference between reading content curated by their favorite publications and the articles that everyone can read online for free. Since most magazines already have their digital versions, how can Condé Nast keep differentiating itself from other publishers?
Condé Nast – Editorialist
Purex Crystals Scentsplash leaves your clothes smelling so good no one can resist. Not even nature.
Moms always know everything. At least they think they do. As part of "The Toughest Critic" campaign, we created this spot to launch Purex Powershot, a detergent that takes out the guesswork of measuring.
The brief asked us to create a fundraising campaign for Pencils of Promise, an organization that builds schools around the world. They needed a 3-month campaign that would raise 1 million dollars and build 40 new schools.
The only catch was the campaign had to be linked to StayClassy.org, so people could create their own fundraising page benefitting Pencils of Promise.
Education for Education by Pencils of Promise
Nike + Good
Charity runs are an engaging way to raise money for causes and organizations people care about. But these races only happen a few times a year, while people run every day. With Nike+ Good, every single run is an opportunity to get donations and challenge yourself to run further.