The Boardwalk Store,
Havaianas.
Havaianas, the famous Brazilian flip-flop brand, needed to raise awareness of their product in the U.S. and showcase how their sandals can be worn not only at the beach, but from day to night. To invite everyone to try Havaianas and, literally, step into summer, we enlisted street artist Buff Monster and created a shoppable boardwalk in Venice Beach.
Using Google Vision A.I. technology, consumers could aim their phone's cameras at the mural's different patterns to shop products with their respective themes.
Choose your style.
Customers could walk the boardwalk to find a pattern or color they loved, then fill the entire frame of their phone's camera with the selected style.
Snap a pic to shop.
After taking a photo, they could shop directly from their phones and browse a lookbook with tips on how to style their sandals.
Created at TBD with:
Leila Moussaoui (art director)
Bruno Menon (senior designer)
Rafael Rizuto (chief creative officer)